Bira 91 Revolutionized Indian Beer and What’s Coming Next

Bira 91, founded by Ankur Jain in 2015, revolutionized India’s beer market by introducing flavorful craft beers tailored to urban consumers. Partnering initially with Belgian brewers, Bira 91 quickly gained traction and venture capital backing, including from Sequoia, enabling the establishment of domestic brewing facilities. Despite impressive growth—reaching INR 800 crore in FY23—a name change during IPO preparations caused significant sales disruptions and financial losses. Undeterred, Bira 91 continues its expansion, exporting to the US, UK, and Southeast Asia, aiming to capitalize on the growing Indian and global craft beer markets. #Bira91 #CraftBeerIndia