In a market flooded with wireless earbuds that merely play music or answer calls, Indian audio brand Mivi has boldly stepped into the next generation of hearables with the launch of its AI Buds. These are not just earbuds they are what Mivi calls “Buds with Brains.”
Set to launch on July 4, 2025, Mivi’s AI Buds introduce on-device intelligence that understands natural speech, recalls past interactions, and responds even when your phone is locked. It’s not just about sound anymore it’s about smarts.
“Forget Air. Switch to AI.” That’s the marketing punchline, and it’s a direct jab at Apple’s AirPods still the dominant name in the premium wireless earbuds category. Mivi’s positioning is bold but calculated. It’s not aiming to be just a cheaper alternative. It wants to be a smarter one.
What Sets Mivi AI Buds Apart
Unlike traditional earbuds that rely on simple touch controls or limited voice commands, Mivi’s AI Buds come equipped with:
- Contextual memory: They remember past conversations and interactions.
- Offline responsiveness: You can talk to your AI Buds even when your phone is locked or not connected to the internet.
- Natural language understanding: These buds don’t just follow commands they hold meaningful, contextual dialogues.
This is a significant leap in the hearables segment, pushing the category from audio delivery to ambient AI.
How Do They Compare with Competitors?
AirPods Pro 2 (Apple):
While Apple’s ecosystem advantage is strong, AirPods rely heavily on Siri and a connected iPhone for smart features. They don’t store or process data contextually on-device. Mivi AI Buds take a clear lead in conversational intelligence.
Galaxy Buds 2 Pro (Samsung):
Samsung’s earbuds offer great audio quality and decent assistant integration with Bixby or Google Assistant. But again, most smart functionality is cloud-reliant. Mivi offers local responsiveness, which is crucial for privacy and speed.
Nothing Ear (2):
Nothing focused on design and sound tuning but hasn’t ventured into AI territory yet. Their product strategy leans towards minimalism over intelligence. Mivi clearly positions itself on the opposite spectrum.
Jabra Elite, OnePlus Buds, Realme Buds:
These are all strong contenders in terms of price-to-performance ratio, but none of them integrate AI in a meaningful way. Mivi could become the first Indian brand to enter the smart audio assistant race with a lead.
Made in India, Built for the World
Another strategic advantage for Mivi is its “Made in India” manufacturing. With a rapidly growing tech-savvy user base, India is becoming a hotbed for AI innovation in consumer electronics. Mivi seems ready to ride this wave with hardware that not only listens but learns.
Mivi’s AI Buds are not just another audio product they signal a shift. As smartwatches evolved from step counters to health monitors, earbuds too are transitioning from music accessories to personal companions. Mivi is the first Indian brand to seize that narrative.
With increasing interest in AI-first hardware from Humane’s AI Pin to Rabbit R1 Mivi’s launch fits perfectly into the global trend of ambient computing.
If the performance matches the promise, the AI Buds might do to hearables what the iPhone did to phones in 2007: make everything else look a little behind the times.
