OpenAI introduces apps inside ChatGPT

OpenAI launched “Apps in ChatGPT”, enabling users to access services like Spotify, Canva, Coursera, Figma, Expedia, Booking.com, and Zillow directly within ChatGPT. Announced at DevDay 2025, it lets users perform actions like booking hotels or creating playlists via chat. Developers can build apps using the new Apps SDK powered by Model Context Protocol (MCP). Future plans include DoorDash, Uber, and Instant Checkout monetization.