Indian craft beer brand Bira 91 is reportedly planning to raise about $132 million, marking its largest funding round to date. Global Emerging Markets (GEM) from New York is said to be one of the potential investors.
The deal reportedly combines $50 million in equity with $82 million in structured credit, though the exact stake of GEM hasn’t been revealed. CEO Ankur Jain confirmed the company has received significant term sheets but didn’t disclose investor names.
The capital infusion is expected to boost working capital, settle outstanding dues, and support supply chain improvements, helping Bira stabilize and grow its operations.
Since its founding in 2015, Bira has rapidly gained popularity as a trend-focused craft beer brand. Despite holding under 5% market share, it has successfully differentiated itself in a market dominated by global players like AB InBev, Carlsberg, and Heineken.
The new funds could help the company expand distribution, streamline operations, and further tap into India’s growing craft beer demand, strengthening its position against much larger competitors.
Want to know more about Bira’s journey, strategy, and how it’s standing out in India’s beer market? Check out the full article mentioned below.
Full Article: How Bira 91 Revolutionized Indian Beer and What’s Coming Next
