Belong, a fintech startup focused on Non-Resident Indians (NRIs), has raised $5 million (₹42.9 crore) in a seed funding round led by Elevation Capital. The round also saw participation from Relentless Ventures and prominent angel investors, including Urban Company cofounders Abhiraj Bahl and Varun Khaitan, Zomato CFO Akshant Goyal, Mamaearth’s Varun Alagh, PayU’s Vineet Sethi, and McKinsey Partner Aditya Sharma.
Founded in 2024 by Ankur Choudhary, Ayush Singh, Sai Sankar M, and Savitri Bobde, Belong aims to simplify and expand retail investment access for NRIs by operating via GIFT City,
India’s growing financial hub. It holds both a Payment Services Provider (PSP) license and a broker-dealer license under GIFT City, enabling it to offer a regulated and seamless
investment experience.
The company’s first offering is a USD fixed deposit product in partnership with Indian banks at GIFT City, initially targeting NRIs in the UAE. Belong also offers doorstep KYC and easy repatriation, solving common pain points for global Indian investors. With this funding, Belong plans to deepen its product suite and expand to more NRI markets, creating a modern investment platform tailored for Indians abroad.
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