In the last two decades we have seen technology changing almost every aspect of our life. If we see some foreign countries, we witness how AI and robots are helping in our day-to-day life. Similarly, India is no lesser than any country in terms of technology adoption. We have seen tremendous growth in tech and AI.
What most of you might not know is the rise in usage of robots in India. Wait, I will explain to you in simpler terms so you understand what I mean. India’s manufacturing is booming. Production units are expanding. E-commerce is growing at an explosive rate. All of this depends heavily on logistics, which is the backbone that connects factories to consumers. And at the heart of logistics lies the warehouse, a complex ecosystem where thousands of tasks happen every single second to ensure products reach you at the right place at the right time.
Managing these huge warehouses the traditional way is slow, costly, and error-prone. This is where a visionary startup entered the scene to disrupt the industry by combining AI and robotics to simplify warehouse operations. Imagine running a huge warehouse where thousands of products are coming in and going out every single day. Now, think about the chaos when orders suddenly spike during peak seasons like festive sales or special promotions. It becomes a nightmare to manage inventory, keep up with deliveries, and ensure nothing gets lost or delayed. This is exactly the problem GreyOrange set out to solve.
GreyOrange is a technology startup from India that builds smart AI-powered cloud software and robotic solutions to make managing inventories and storage hassle-free. GreyOrange was founded by Akash Gupta, Samay Kohli, and Wolfgang Hoeltgen with a bold mission: to revolutionize the way warehouses work using robotics and artificial intelligence.
The company has two solutions, which are Grey Matter and Ranger robots. GreyMatter is an intelligent operating system that manages and optimizes the entire warehouse workflow in real time. And then there are Ranger Robots, which are autonomous machines that pick, move, and sort items across the warehouse without the need for human intervention.
So, with these solutions, it keeps the operations simple and easier, though there is a surge in orders and work. They are not just selling robots or the software, but they are providing a complete, ready-to-go solution that helps warehouses: Handle peak season surges effortlessly, fulfill variable, changing customer demands, and maintain full control over their fulfillment process. In simple terms, GreyOrange helps warehouses stay organized and efficient, ensuring that products reach customers faster and without a single damage.
Now if we look at the growth and scale they had, it clearly surprises you. Grey Orange is a unicorn, and it is building a billion-dollar business. But it all starts with a simple and first order, right? This is an interesting point to discuss. Flipkart is the first company to give them orders worth INR 35 lakhs. According to some sources, the order is worth 35 lakhs. It started with that simple deal, and now it has become a solution for many warehouses.
Today, GreyOrange has come a long way. They’ve grown massively and now operate a global network of over 6,000 robots working across warehouses all around the world. What makes this possible is their powerful technology called GreyMatter. Today the demand is rising because of the growth in e-commerce orders. As the festive season is coming, according to some reports, there will be a growth of 25% in the e-commerce orders. Now when there is a sudden spike, there will be a need for these kinds of startups.
Like any successful startup story, GreyOrange’s growth didn’t stop at building great technology. To expand faster and reach bigger markets, they needed strong financial backing. Over the years, GreyOrange raised multiple rounds of funding from top investors who believed in their vision. One of the biggest milestones is when the company raised about $135 million in Series D funding. This huge investment was led by Anthelion Capital, along with other global investors. Not just that, to date the company has raised over $400 million from various investors.
In the financial year 2023–24 (FY23–24), GreyOrange reported a total revenue of ₹340.4 crore. Even more impressive, they made a profit after tax of ₹10.8 crore. This clearly shows the demand and the scale they had it in the last few years. Now the company is well backed with funding, generating crores in revenues, and there is a huge demand for its services. With all of this, they are expanding internationally to get more share in the market. Let’s see how this startup captures the international markets with its technology.
