FarmDidi, a fast-growing D2C pickle brand empowering rural women entrepreneurs, has raised over 7cr in its Seed funding round led by Samved Ventures, with participation from LetsVenture, Indigram Labs, IIM Calcutta Innovation Park, and angel investors from IIM Calcutta and Symbiosis.
The funding will be used to strengthen the FarmDidi team, invest in R&D, enhance technology-led quality control systems, and expand its community of Didis (rural women entrepreneurs) from 2,000 to 5,000+ in the coming years.
Pickles have long been an integral part of Indian households, often prepared lovingly by grandmothers. While today’s generation craves the same nostalgic taste, few have the time to make them at home. FarmDidi bridges this gap by enabling rural women to produce small-batch, homemade pickles right at the farmgate free from chemicals and preservatives.
The company combines traditional recipes with modern food safety protocols. Through rigorous R&D, standardized SOPs, and lab testing, FarmDidi ensures its clean-label products deliver both the authentic taste of nani’s kitchen and the assurance of quality demanded by today’s consumers.
Strong Traction and Category Leadership Founded in 2022, FarmDidi has grown rapidly and now operates at an ARR of ₹18 crore, fulfilling 30,000+ monthly orders with major contribution from their website
On Amazon, FarmDidi has become the #1 pickle brand in India, with 4 out of the top 10 best-selling pickles belonging to the company, including #1. FarmDidi is also live on all quick commerce platforms including Blinkit, Zepto, Big Basket and Swiggy Instamart.
Investors Back Purpose with Performance
This dual commitment to consumer-first excellence and social impact is what resonated with investors.
“Despite 90 lakh SHGs, the sector remains under-realized, held back by weak distribution, inconsistent quality, and limited branding. FarmDidi bridges these gaps with a tech-led, scalable model rooted in clean-label, homelike ingredients, input traceability, and easy consumer access, bringing high-quality homemade products to scale.”, said Amit Srivastava, Partner at Samved Ventures. “Beyond building a strong food brand, FarmDidi is creating distributed micro-production jobs for thousands of entrepreneurial women, addressing critical gaps in employment and social development. Bharat needs many such tech-enabled models that can amplify government programs and multiply their impact,” he added.
Echoing this, Shanti Mohan, Founder of LetsVenture, said: “What excites us about FarmDidi is its rigorous focus on quality, clean-label products, and the deep trust it has built with consumers. But what makes it truly inspiring is that it’s not just a food brand, FarmDidi, it is proving that purpose and performance can go hand in hand, and we believe this blend will make it a household name across India and beyond.”
About FarmDidi
FarmDidi was founded in 2022 by Manjari Sharma, Anukrit Johari, and Asmita Ghodeshwar with a vision to become India’s most respected and loved food brand by providing traceable, tested, and traditional high-quality food while empowering at least 1 million rural women.
The company has been recognized by notable institutions such asUNDP, Shark Tank India, Wharton Economic Forum, Govt. of Maharashtra, and NITI Aayog’s Coffee Table Book. Often described as building a “Tech-led Lijjat Papad”, FarmDidi draws inspiration from the women-led cooperative that transformed 45,000 lives and built a ₹1,600 crore ($200M) empire.
