Kiss Apparels secures ₹13 crore funding to expand offline presence

Kisah Apparels, a men’s ethnicwear brand, raised ₹13 crore in a pre-Series A round led by Sagar J Daryani (Wow! Momo). Participation included Apoorv Salarpuria and Inflection Point Ventures. Founded in 2018 by YASH SARAWAGI and Yashwi Sarawagi Ladsaria, Kisah will use the funds to expand offline, scale D2C, and build its brand, targeting Gen Z and millennials with accessible fashion. Starting marketplace-first, Kisah is transitioning to omnichannel, leveraging data-driven insights from its platforms. The brand reports growth from ₹40-45 crore to over ₹100 crore, with positive cash flow and PAT.