India’s fashion market is so crowded; when we scroll through the online shopping platforms, we witness a wide variety of products in the feed. Every brand has their own unique styles, and they sell them with their USPs.
There is a brand that started a few years back, and with no offline presence, they just built crores generating business with just the distribution they built on the e-commerce platforms. Well, you may think, what’s so special about that, right? According to the recent updates, the company that I am referring to is targeting an INR 500 crore in revenue. But how did a company with almost no offline presence build a multi-crore business just by selling their products on Myntra, AJIO, and other fashion e-commerce sites? The company that I am talking about is “The Bear House.”
The story of The Bear House began during Harsh’s college days, when he developed a strong passion for fashion. By the way, Harsh Somaiya is the founder of Bear House. After finishing his business management studies, Harsh didn’t follow the usual path of joining a corporate job. Instead, he decided to work at his uncle’s fashion mill for a year. This experience gave him a deep understanding of fabrics, how garments are made, and the machinery involved in the process. These insights are very important, as most business graduates wouldn’t get them.
But Harsh didn’t stop there. His curiosity took him all the way to Japan, where he spent several months learning how textile machines are designed and how to pick the right machines for making different types of fabric. This technical approach became a powerful tool when building his future fashion business. In 2014, with a mix of passion and knowledge, Harsh started a shirt manufacturing unit in Bengaluru. Initially, the business focused on producing large volumes of shirts, around 1.3 to 1.5 lakh shirts every month, for big global brands like Zara, Mango, Marks & Spencer, and Jack & Jones. Alongside him was his wife, Tanvi, a fashion graduate from NIFT, who took charge of product design and brought in creative ideas that matched market trends.
After a couple of years, they realized something important. Instead of just making products for other brands, why not build their own? That thought led to the birth of The Bear House in 2018, a brand created from scratch, aimed at selling directly to customers online. That’s how the journey started.
A major turning point for The Bear House came when Harsh and Tanvi decided to pitch their brand on Shark Tank India. It was a big opportunity and a chance to advertise their product and also get support to scale the brand. One of the sharks, Namita Thapar, has invested in the brand, and that not only gave them the funds but also the publicity they needed. After that the brand has received massive traction, and even many customers have recognized the brand.
But one important point: today the company has scaled big, and it is even now expanding offline, which started so recently. Hence, we need to first understand what is so special about their offerings and what else contributed to their growth.
The biggest strength of The Bear House lies in its simple yet trendy product designs. The brand focuses on creating semi-formal clothing that blends style with comfort, offering shirts and apparel perfect for both office wear and casual parties. Their design philosophy is clear: clothes that are easy to wear and versatile.
In terms of pricing, The Bear House offers most of their products priced between ₹1,600 and ₹1,700, making them accessible to young professionals who want good quality without breaking the bank. So, when people get those quality products and their range, they tend to buy them. But the main key differentiating factor is not just price or look, but the material.
When it comes to materials, they experiment with innovative fabrics and weaving patterns, using high-quality materials like Egyptian Giza cotton and fine Turkish cotton. Their fabric options include Oxford, twill, basket, and more, giving customers a variety of textures and feels to choose from. This strong focus on design, smart pricing, and premium materials makes The Bear House a popular choice in India’s competitive fashion market.
Now, from the initial days, their key focus was only on the online presence, but now, slowly, after building the reputation and traction they needed, they are now venturing into offline stores as well. Today, they operate 5 stores across major cities such as Mumbai, Bengaluru, Pune, and Hyderabad. The brand has ambitious plans to open 25 more stores by the end of this fiscal year.
In FY2023-24, The Bear House achieved a revenue of ₹162 crore and is targeting about 500 crores in revenue in the next financial year by reaching more customers. To support this rapid growth, The Bear House raised ₹60 crore in Series A funding earlier this year by offering around 19.5% of their equity. The funding round was led by JM Financial India Growth Fund III, and the brand plans to use this capital to accelerate their expansion plans, invest further in product innovation, and strengthen supply chain efficiency.
So that’s the brand that started its journey as an online brand and turned to offline expansion, at the same time building presence in both ways. Let’s see how this fashion brand turns out in coming years. What do you think?
Also Read: Why Flipkart, India’s E-Commerce Giant, Is Still Making Losses in 2025?
