The much-anticipated launch of the iPhone 17 at Mumbai’s BKC Apple store turned chaotic as large crowds gathered overnight, hoping to be among the first to buy the new device. As the store prepared to open, tension escalated within the snaking queue of eager buyers. Reports and widely-circulated videos captured heated arguments and scuffles breaking out, with several people involved in slapping, punching, and pushing each other. The chaos began when some buyers allegedly tried to break the line and jump ahead, irritating those who had been waiting through the night.
Apple store security and local authorities were quick to intervene, separating fighting individuals and working to restore order so sales could proceed. Despite the temporary disorder, the high demand for the iPhone 17 was evident, with fans undeterred by the early morning mayhem. The incident has sparked conversation about the need for better crowd management at major tech launches in India, especially as Apple’s new releases continue to attract huge footfalls and passionate buyers.
Similar scenes of crowds and high excitement were reported in Delhi and Bengaluru, underlining the massive popularity of the iPhone launch nationwide. Many people expressed frustration at the lack of clear communication and crowd control, while others simply celebrated finally getting their hands on the latest device.
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