Direct-to-consumer (D2C) baby products brand R for Rabbit has raised $27 million in a funding round co-led by Filter Capital and 3one4 Capital. The round included both a primary capital infusion and a secondary share sale, marking the exit of early investor Xponentia Capital, which had invested about $4.5 million in 2021. The fresh capital will be used to scale growth, strengthen omnichannel distribution, enhance product innovation, and expand digital initiatives, the company said. Founded by husband-wife duo Kunal and Kinjal Popat, R for Rabbit offers a wide range of baby products including strollers, car seats, and high chairs. The brand has built a strong offline presence with over 2,000 retail partners and caters to a growing base of more than 5 million parents across India.
Financially, the company has maintained strong momentum with a 35%+ revenue CAGR since FY21. Its annual run rate (ARR) for FY25 crossed $30 million, while revenue from operations rose 31% year-on-year to ₹170 crore in FY25, with net profits of ₹2.21 crore. With this funding, R for Rabbit aims to deepen its presence in India’s booming baby products market while innovating to meet evolving consumer needs
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