Samsung unveiled plans for AI-powered smart glasses during its Galaxy XR launch event Tuesday, announcing partnerships with Warby Parker and Gentle Monster to challenge Meta’s dominance in the rapidly growing smart glasses market. The announcement positions Samsung as the latest tech giant to enter the wearable computing space, where Meta currently holds over 60% market share.
The glasses will run on Google’s new Android XR platform and feature Gemini AI integration, offering users voice-activated assistance, camera functionality, and potentially in-lens displays. Samsung emphasized a dual-market approach: Warby Parker will target mainstream consumers with accessible designs and prescription capabilities, while Gentle Monster will focus on fashion-forward users seeking premium styling.
The timing could prove crucial as the smart glasses market exploded 110% year-over-year in the first half of 2025, with AI-powered glasses representing 78% of total shipments. Meta’s success has been substantial EssilorLuxottica credited Meta glasses with driving more than a third of its Q3 2025 growth—but Samsung believes its Android ecosystem integration could attract users seeking alternatives to Meta’s platform.
Samsung’s smart glasses announcement came alongside the launch of its $1,799 Galaxy XR headset, the first consumer device powered by Android XR. Company executives described the glasses as part of Samsung’s “broader XR roadmap,” suggesting the headset serves as a testing ground for features that will eventually migrate to the lighter, more portable glasses format.
The announcement signals Samsung’s commitment to competing across the entire spectrum of face-mounted computing, from premium headsets to everyday eyewear, as the industry prepares for what many believe will be the next major computing platform shift.
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