Direct-to-consumer (D2C) grocery startup Anmasa has raised $1.1 million in a pre-seed round, co-led by Snow Leopard Technology Ventures, Veltis Capital, Blume Ventures, and Indigram Lab, with participation from several angel investors The funds will be used to scale operations and expand categories in the highly competitive grocery market, the company said. Founded in 2024 by Yatish Talvadia (former founder and CEO of Milkbasket) and Shailendra Upadhyay, Anmasa focuses on healthy, freshly processed kitchen essentials such as coldpressed flours, wood-pressed oils, and spices. Operating on an omnichannel model, it runs an experiential store in Gurugram while also offering 90-minute online deliveries, catering to consumers who demand freshness and customization. The startup plans to open 10 new outlets and micro processing centers across Delhi-NCR by the end of the quarter, strengthening its presence and restoring transparency in the food ecosystem. India’s staples market is pegged at around ₹80,000 crore, dominated by brands like Aashirvaad, Fortune (AWL Agri Business), and Pillsbury. With new-age entrants such as Anmasa and Emami, the space is witnessing fresh competition and innovation, particularly in the premium, health-focused staples segment.
Also Read: What Makes CleverTap a Global SaaS Success? The Journey from India to the World
