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Adobe unveiled major Firefly upgrades at Adobe MAX, adding AI tools for audio, video, and imaging. Generate Soundtrack and Generate Speech create licensed music and multilingual voiceovers, while a new AI video editor streamlines clip creation. Firefly Image Model 5 delivers 4MP photorealistic visuals. Integrations with OpenAI, Google, ElevenLabs, and others expand capabilities, as Project Moonlight, a conversational AI assistant that guides creators from idea to output.