Furniture and home décor platform Pepperfry has raised approximately ₹43.3 crore in its latest funding round, led by some of its existing backers.
Investors such as General Electric Pension Trust, Goldman Sachs, Norwest Venture Partners, and the Growth Equity Opportunity Fund participated in this round. Among them, General Electric Pension Trust invested ₹21 crore, Norwest contributed ₹8 crore, and Panthera Capital infused ₹6 crore, according to regulatory filings.
This is not the first time the company has raised significant capital. In September 2023, Pepperfry secured $23 million (roughly ₹190 crore) from a mix of institutional investors, helping to strengthen its balance sheet.
The company had initially planned to raise $250–300 million through the IPO. However, the listing was postponed in 2023 following discussions with investment bankers.
Pepperfry provides over 10,000 furniture and home décor products. The brand is present both online and through a network of over 200 experience studios across 100 cities in India.
The platform primarily earns revenue through commissions on third-party product sales. In recent months, it has also onboarded a number of direct-to-consumer (D2C) home décor brands, expanding its catalogue and targeting a broader customer base.
Despite these efforts, Pepperfry’s financial performance saw a dip in FY24. The company reported a 30.6% decline in operating revenue to ₹188 crore, compared to the previous year.
On a positive note, net losses were reduced to ₹117.4 crore, indicating a move towards better financial discipline and cost management.
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