The Zomato brand and app will remain unchanged but the corporate entity will transition to Eternal Ltd The company’s stock ticker will also change from ZOMATO to ETERNAL subject to shareholder approval The transition will also see the company’s corporate website shifting from zomato.com to eternal.com
Zomato to Rebrand as Eternal Ltd Marking a New Chapter in Its Growth Story
In a bold move reflecting its evolving business landscape Zomato Ltd India’s pioneering food delivery and quick commerce platform is set to rebrand itself as Eternal Ltd The company’s CEO Deepinder Goyal announced the decision in a letter to shareholders emphasizing that the name change is not just a corporate rebranding but a reflection of the company’s broader ambitions
The announcement comes shortly after Zomato became the first Indian tech startup to enter the BSE Sensex a significant milestone that underscores its influence in the country’s digital economy Goyal highlighted the company’s journey from its humble beginnings in 2007 when it started as Foodiebay to becoming one of India’s top 30 listed companies He described Zomato as an accidental company born out of a simple desire to serve which over time grew into a major business that has created millions of direct and indirect jobs
With the acquisition and rapid growth of Blinkit Zomato’s quick commerce arm Goyal believes the company has outgrown its original identity The rebranding to Eternal Ltd will encompass four major businesses Zomato,Blinkit, District and Hyperpure signaling a shift towards a multi-faceted technology-driven ecosystem
A Name That Represents Long-Term Vision
Goyal described Eternal as a name that carries both a promise and a paradox emphasizing that true permanence is achieved through constant evolution and self-improvement He stressed that the company’s endurance will not be based on past success but on its ability to continuously innovate and adapt
The Zomato brand and app will remain unchanged but the corporate entity will transition to Eternal Ltd The company’s stock ticker will also change from ZOMATO to ETERNAL subject to shareholder approval The transition will also see the company’s corporate website shifting from zomato.com to eternal.com
Building an Institution Beyond Individuals
Goyal reiterated his long-term vision of creating an organization that lasts beyond its current leadership He emphasized the importance of culture over strategy in shaping the company’s future noting that institutions are not just legal entities but mental models that influence their stakeholders The move to Eternal reflects this vision of designing a company that is built for longevity and continuous transformation
The Future of Eternal Ltd
With Blinkit playing a major role in the company’s expansion alongside Zomato’s food delivery services Hyperpure’s B2B food supply business and District’s cloud kitchen operations Eternal Ltd aims to become a diversified technology-driven powerhouse The rebranding is expected to provide the company with a broader identity as it explores new business avenues beyond food delivery
As shareholders await final approval for the transition the announcement marks a significant moment in Zomato’s journey from a food discovery platform to a company with ambitions far beyond its original scope The shift to Eternal Ltd signals the beginning of a new era—one that seeks to create lasting impact in India’s digital economy
