Shark Tank India has become more than just a reality show it’s a launchpad for entrepreneurs looking to turn their business dreams into reality. Inspired by the globally popular Shark Tank format, the Indian edition debuted in December 2021, offering a stage for startups to pitch their ideas to a panel of investors, or “sharks,” in exchange for funding and mentorship. Since its inception, the show has brought entrepreneurship into mainstream conversations, inspiring thousands to think beyond traditional jobs and explore the world of startups.
How Does the Selection Process Work?
Getting onto Shark Tank India isn’t just about having a great idea. The selection process is rigorous, ensuring only the most promising startups make it to television. Here’s how it typically unfolds:
- Application & Screening: Entrepreneurs submit detailed applications, outlining their business model, financials, and growth potential.
- Preliminary Interviews: Selected candidates undergo multiple rounds of interviews with the production team, where they refine their pitch and business story.
- Pitch Rehearsals: Shortlisted entrepreneurs get guidance on delivering a compelling pitch before facing the sharks.
- Final Selection: Only a fraction of the applicants make it to the show, where they present their business in front of the investors.
What Happens to Funded Startups?
Startups that secure investments from the sharks gain more than just financial backing. The investors provide strategic mentorship, industry connections, and hands-on guidance to scale the business. Some of the most successful investments from the show have seen exponential growth, thanks to a combination of funding and expert mentorship.
Notable brands that received funding and experienced massive growth include:
- Hammer Lifestyle (electronics brand)
- Skippi Ice Pops (India’s first natural ice pops brand)
- Beyond Snack (premium banana chips)
- TagZ Foods (popped chips brand)
These companies have used their investments to expand operations, increase production, and enhance branding—leading to significant revenue growth post-show.
The ‘Free Marketing’ Advantage for Non-Funded Startups
Even startups that don’t receive funding often experience a major boost in visibility. Appearing on national television provides them with unparalleled exposure, leading to increased brand awareness and sales. Many brands have leveraged this publicity effectively, turning rejection into opportunity.
For example:
- JhaJi Achaar, despite not getting an investment, saw a surge in demand for its pickles after appearing on the show, leading to increased revenue.
- Green Protein, a plant-based protein brand, gained significant traction and investor interest post-show, even though they walked away without a deal.
- Quirky Naari, a startup selling custom fashion footwear, saw a spike in orders purely due to the nationwide attention.
This phenomenon is a testament to how Shark Tank India isn’t just about funding—it’s a platform that provides invaluable marketing at zero cost to the participants.
How Shark Tank India is Changing the Business Landscape
The show has democratized entrepreneurship in India, bringing small-town innovators and first-generation entrepreneurs into the spotlight. It has educated viewers about valuations, equity, and scaling a business, making business knowledge accessible to the masses.
Shark Tank India continues to inspire aspiring entrepreneurs, proving that a great idea, combined with the right pitch and exposure, can open doors to endless opportunities whether or not a deal is made on the show.
