Zee Entertainment Enterprises Limited is making a strategic move into the microdrama space by investing in content startup @Bullet. Founded by Azim Lalani and Saurabh Kushwal (ex-Fanory), Bullet is developing a platform for short, vertical-format video content to be hosted on Zee5. Zee’s investment highlights the growing potential of microdramas, already a $6.5 billion market globally. Bullet focuses on creator-led content, AI personalization, and gamified experiences. Other platforms such as MX Player and JioStar are also exploring similar short-form content.ZEE
ZEE entertainment dives in to micro drama world.
