Flipkart is doubling down on its commitment to Indian sellers, introducing a suite of initiatives designed to boost their growth and broaden e-commerce accessibility across the nation. These enhancements focus on streamlining costs, enhancing product visibility, and accelerating overall business expansion, particularly for those new to the platform.
A key component is the New Seller Success Program, offering complimentary onboarding support for 60 days. This initiative has demonstrably accelerated new seller success, with a reported 2.3X increase in sellers achieving significant milestones within their initial two months on Flipkart.
Since January 2025, the platform has actively guided first-time sellers, simplifying processes from listing to fulfillment. This hands-on approach is proving effective, particularly in Tier 2 and Tier 3 cities.
To facilitate sustainable scaling, Flipkart has refined its Selection Discovery mechanism for emerging and trending products. These enhancements have enabled thousands of sellers to achieve over 2X business growth year-over-year, driven by comprehensive support initiatives. Pricing processes have also been optimized, offering sellers greater consistency and reduced operational complexity. This focus on transparency allows entrepreneurs to prioritize product quality and customer experience, fostering deeper engagement and long-term growth.
Kapil Thirani, Senior Director – Marketplace, Flipkart, emphasized the company’s dedication to creating a level playing field where sellers of all sizes can thrive. He noted that as digital commerce penetrates deeper into smaller cities, Flipkart’s focus remains on enabling sustainable growth for businesses nationwide.
Hubris Apparels, a Flipkart seller, lauded the platform’s evolution and specifically highlighted the Settlement Based Pricing feature for improving operational efficiency and providing clearer earnings visibility. Kayraah Fashion, another seller, echoed these sentiments, emphasizing how Settlement Based Pricing simplifies complex processes and empowers smarter pricing strategies.
These programs underscore Flipkart’s commitment to transforming e-commerce into a platform that fosters growth, equity, and participation for Indian businesses. The Flipkart Group, established in 2007, includes Flipkart, Myntra, Flipkart Wholesale, Cleartrip, and super.money. With over 500 million registered users and 1.4 million sellers (including Shopsy sellers), Flipkart offers over 150 million products across 80+ categories. Flipkart has pioneered services like Cash on Delivery, No Cost EMI, Easy Returns, and UPI, enhancing digital payment options and making online shopping more accessible.
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