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Zepto has introduced its 10-minute medicine delivery service, Zepto Pharmacy, in select areas of Mumbai, Bengaluru, Delhi NCR, and Hyderabad. CEO Aadit Palicha emphasized maintaining high operational standards. The service offers prescription and OTC medicines, expanding Zepto’s offerings and putting it in direct competition with Blinkit and Swiggy’s Instamart in the rapidly growing epharmacy market, projected to reach $12.7 billion by 2033.