WizCommerce has raised $8 million in Series A funding in a round led by Peak XV Partners, with participation from Blume Ventures, Z47, and Alpha Wave. The AI-native sales and ecommerce platform for wholesale distributors will use the funds to continue expansion across the U.S. and accelerate development of its AI-powered platform for sales, commerce, and B2B payments.
Wholesale is one of the largest yet most underserved markets globally: a $10 trillion industry still stitched together by spreadsheets, fax machines, and manual workflows. Distributors face endless friction across quoting, catalog management, order entry, and payments. This is the gap WizCommerce is targeting: building an AI-native operating system for wholesale that simplifies workflows for reps, improves efficiency for ops teams, and delivers a curated, consumer-grade experience for buyers.
Founded by Divyaanshu Makkar who previously worked at Bessemer Venture Partners and EY-Parthenon and Zomato alum Vikas Garg, WizCommerce already processes $100M+ in GMV annually. It is used by more than 700 reps and 300K buyers across categories like home décor, lighting, and general merchandise. The platform unifies sales reps, marketers, and buyers on one system, bringing together AI-powered quoting, intelligent storefronts, ERP integrations, lifestyle image generation, and embedded payments.
“We’re building the stack wholesale should have had all along,” said Divyaanshu Makkar, CEO and co-founder of WizCommerce. “A few years from now, no one will be calling to check stock or emailing product photos. AI will handle the grunt work – what to sell, how to sell it, and all the admin work in between. Reps will close faster, ops teams will run lighter, and buyers will get a curated experience that feels effortless. That’s the future and it’s closer than people think. With this fundraise we plan to double down on AI and launch an AI workforce for distributors to automate both back office and front office operations.”
“Wholesale remains one of the last major markets untouched by modern software: massive in scale yet constrained by decades-old processes. Divyaanshu and Vikas are reimagining this $10T sector with an AI-first platform that has already earned the trust of both sales reps and buyers. Across industries, we are seeing AI power a new wave of productivity-first software ecosystems, and we believe WizCommerce is on its way to becoming the operating system for global wholesale distribution. We’re impressed by the progress the team has made over the past 18 months and are excited to double down on this journey.” added Sudipto Sannigrahi, Managing Director at Z47.
Rishen Kapoor, VP at Peak XV: “What stands out is how consistently WizCommerce earns praise from both reps and buyers. Reps tell us it’s the tool they open first, and buyers appreciate the simpler ordering process. It’s uncommon to see a platform improve internal workflows and customer experience at once. With hundreds of reps and thousands of buyers already using it, WizCommerce is on track to become a core part of the wholesale tech stack. Wholesale is still largely run on legacy systems. WizCommerce is addressing that gap with an AI‑first product built for the industry’s day‑to‑day needs. Their early traction shows they’re well‑placed to lead the shift.”
With wholesale distribution standing at a generational inflection point, WizCommerce is bringing long-overdue change to an industry still running on decades-old systems. For Divyaanshu, Vikas and the WizCommerce team, this is the beginning of a category-defining journey, and we’re excited to be partners as they scale globally. We wish them speed and success as they build the operating system for the world’s $10T wholesale economy.
Divyaanshu Makkar in conversation with Z47’s Ashwin Pandian and Sudipto Sannigrahi on the Zero to Infinity podcast.
About WizCommerce
WizCommerce is an AI-powered sales and ecommerce platform built for wholesale distributors. Founded by Divyaanshu Makkar and Vikas Garg, the company is on a mission to replace the industry’s outdated patchwork of spreadsheets, faxes, and disconnected tools with a unified AI operating system. WizCommerce combines sales enablement, B2B e-commerce, CRM, ERP integration, and AI assistants in one modern platform – helping wholesale distributors streamline operations, boost revenue, and deliver a seamless online buying experience. Today, over 100 wholesalers, 700 sales reps, and 300,000+ buyers rely on WizCommerce. The company has raised $13.5M to date, backed by Peak XV Partners and other leading investors.
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