Minute Media, a prominent global force in sports content and technology, has announced its acquisition of VideoVerse, the company behind the AI-driven Magnifi platform. This move, finalized a year after Minute Media broadened its sports tech and content offerings, aims to provide a comprehensive solution for leagues, teams, marketers, publishers, and rights holders. Magnifi uses AI to automatically identify key moments, produce real-time highlights, and efficiently distribute short-form video content.
The integration of VideoVerse promises to enhance Minute Media’s value within the sports content landscape, expanding partnership opportunities. Minute Media plans to implement a fully integrated solution for content creation, distribution, and monetization, reinforcing its relationships with major sports organizations globally. Current Magnifi users will gain access to Minute Media’s distribution and monetization tools, improving the ROI of their video content.
In the dynamic sports world, VideoVerse’s Magnifi enables the quick delivery of crucial moments to fans across various platforms. Magnifi employs computer vision, machine learning, and natural language processing to analyze visual and audio data, pinpoint highlights, and refine video content. Its GenAI features include automatic thumbnail creation, multilingual subtitling, metadata generation, and a rules-based engine for end-to-end automation, creating a comprehensive editorial workspace.
Asaf Peled, Founder and CEO of Minute Media, stated, “We are thrilled to bring the passionate teams and robust capabilities of VideoVerse into the Minute Media family to bring teams and leagues a full-stack solution from creation to distribution to monetization. In addition, with VideoVerse’s technologies, Minute Media’s owned & operated brands, partners, and clients will experience and have the very best in AI-powered creation”.
VideoVerse’s technology will boost Minute Media’s ecosystem, fortifying the STN Video platform for publishing partners and leagues, while fostering innovative formats across brands such as Sports Illustrated and The Players’ Tribune.
