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Zoho founder Sridhar Vembu revealed in a post on X that Arattai has witnessed a 100x traffic surge within just three days, with daily sign-ups skyrocketing from 3,000 to 350,000. To manage this exponential growth, the company is undertaking infrastructure expansions and actively fine-tuning its code to address performance issues.

A major feature and capacity upgrade, originally scheduled for November, is now being fast-tracked to meet rising demand. Vembu expressed gratitude for user patience and reaffirmed Zoho’s commitment to enhancing Arattai’s stability and user experience, emphasizing that the focus remains on building a robust and scalable platform.