Amazon has announced that it has surpassed $20 billion in cumulative e-commerce exports from India, achieving the target ahead of its original end-2025 schedule. The development positions the global retail giant as a key catalyst in expanding India’s digital export economy, particularly for small and medium-sized businesses.
Amazon’s Global Selling program, launched in 2015, has enabled over 200,000 Indian exporters to reach customers in more than 18 global marketplaces, spanning the United States, United Kingdom, Germany, Canada, and the UAE. This exporter base has grown by 33% in just one year, accelerating India’s presence on the digital map and reflecting the growing global appetite for “Made-in-India” products. Sellers now operate from 28 states and 7 union territories, with notable export hubs emerging in Delhi, Rajasthan, Gujarat, Uttar Pradesh, Tamil Nadu, Maharashtra, Haryana, and also smaller cities like Karur, Erode, Panipat, and Junagadh.
The $20 billion milestone includes nearly $7 billion exported in 2025 alone, underscoring the surging demand for categories like health and personal care, beauty, toys, home products, apparel, and furniture, each recording strong double-digit annual growth rates. These segments underline the evolving profile of Indian exports, moving beyond traditional sectors to accommodate direct-to-consumer brands and new-age entrepreneurs.
Despite fresh tariff challenges from the United States where levies doubled to 50% on select Indian products in August the overall impact on Indian exporters using the Amazon platform has been limited. Amazon’s leadership, citing structural rather than cyclical growth drivers, emphasized a continued focus on controllable factors like technology integration, simplifying global compliance, logistics, and building cross-border capacities.
With this early success, Amazon has set a new and ambitious goal: to enable $80 billion in cumulative e-commerce exports from India by 2030. The company’s India head for Global Selling, Srinidhi Kalvapudi, stated that Amazon would keep investing in new tools, training, and ecosystem partnerships to support Indian MSMEs in navigating and expanding their global reach. This aligns with the Indian government’s broader vision of growing the country’s e-commerce exports to the $200–300 billion range by 2030.
As India cements its reputation as a global sourcing hub for digital commerce, Amazon’s export engine showcases how marketplaces are recalibrating cross-border trade, empowering businesses from metros and emerging towns alike to access international demand. The development marks both a structural turning point for Indian e-commerce and a testament to the sector’s resilience amid ongoing global trade headwinds.
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