SBI Life Insurance, among India’s most trusted life insurers, has entered a strategic corporate agency partnership with AU Small Finance Bank, the country’s largest Small Finance Bank. This collaboration aims to enhance access to comprehensive insurance solutions nationwide, supporting the government’s ‘Insurance for All by 2047’ mission by extending financial protection to underserved and emerging markets across India.
The agreement was signed by Mr. Dilip K. Vidyarthy, Head of Bancassurance & Cross- Sales, AU Small Finance Bank and Mr. Ashwini Kumar Regional Director- Mumbai Metro, SBI Life Insurance in presence of Mr. Gireesh Thampy, EVP & Chief of Institutional Alliances, SBI Life Insurance and other respected dignitaries from both the organisations.
With this alliance, AU SFB will distribute SBI Life’s comprehensive portfolio of life insurance solutions, including protection, savings & investments, child, money back, retirement etc. across its robust network of over 2,505 banking touchpoints in 21 states and 4 union territories. This integration will enable customers to meet diverse protection and long-term financial planning needs through a unified banking and insurance experience.
With SBI Life’s proven expertise in driving insurance adoption and delivering trusted protection solutions, the partnership with AU SFB further strengthens our outreach efforts—especially across rural and semi-urban markets. The collaboration will also leverage AU’s digital platforms and customer engagement channels to deliver a simplified, transparent, and accessible insurance journey.
Mr. Uttam Tibrewal, Executive Director and Deputy CEO, AU Small Finance Bank said, “At AU Small Finance Bank, we believe financial security is a fundamental right, not a privilege. This partnership with SBI Life Insurance reinforces our shared commitment to delivering reliable, need-based insurance solutions to diverse communities across urban and semi-urban areas of India. By combining the strengths of both institutions, we aim to drive true financial inclusion and secure a better tomorrow for millions.”
Mr. Abhijit Gulanikar, President – Business Strategy, SBI Life Insurance said, “Our partnership with AU Small Finance Bank is a strategic step towards deepening insurance adoption across India. At SBI Life, we’re committed to liberating individuals by securing their families’ financial futures. AU’s strong rural reach and community connect bring us closer to the shared vision of ‘Insurance for All by 2047’, making protection more accessible—one household at a time.”
Source: PRNewswire
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