Meta is rolling out a new Incognito Chat feature for WhatsApp that lets users have private conversations with Meta AI in a secure environment that even Meta says it cannot read. The feature is designed to make AI chats temporary and private by default, with messages not saved and disappearing when the session ends.
The launch is Meta’s latest response to rising concern over how AI systems handle personal data. It also reflects a broader push to make WhatsApp’s AI tools feel safer at a time when users are increasingly sensitive about whether chatbot conversations can be stored or reviewed.
According to Meta, Incognito Chat is built on WhatsApp’s Private Processing technology. Users will be able to start the mode from one-on-one chats with Meta AI, and the company said the feature will also come to the standalone Meta AI app in the coming months.
Meta said the feature is text-only for now and includes safety guardrails that can decline harmful requests or redirect them. The company also said it is working on a Side Chat feature that would let users privately ask Meta AI questions within an ongoing WhatsApp conversation without other participants seeing the exchange.
The move follows continuing scrutiny of Meta’s AI and privacy practices, including questions about how user conversations are handled outside encrypted WhatsApp messages.
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