Former Flipkart leader Jayant Jha launches BytePe, a smartphones subscription platform

BytePe, founded by Jayant Jha, launches a tech subscription platform to democratize premium smartphones. Users pay less than EMIs, upgrade yearly, and enjoy one-time damage protection with assured buybacks. Launching with the iPhone 17 series, upfront buyers get 50% buyback after 12–24 months. The “Pay for what you use” model offers up to 50% savings versus EMIs, with plans for bundled insurance and flexible upgrades.