Amazon’s ultra‑fast delivery service, Amazon Now, is seeing roughly 25% month‑on‑month growth in order volume in India, according to the company’s CEO, Andy Jassy. The growth reflects rising adoption of quick‑commerce as the e‑commerce giant expands its network of micro‑fulfilment centres and narrows delivery windows for everyday essentials.
Launched in 2025, Amazon Now offers groceries and household items delivered in 30 minutes or less from hyperlocal warehouses. The service is currently live in major metros including Delhi‑NCR, Mumbai, Bengaluru, Chennai, and Pune, and Amazon has said it plans to extend Amazon Now to 100 cities and over 1,000 micro‑fulfilment centres. This expansion is aimed at broadening the range of SKUs and improving delivery speed in dense urban areas.
According to Amazon, Prime members are a key driver of the service’s growth, with Prime users who start using Amazon Now tripling their shopping frequency. The reliance on the Prime base helps Amazon lock in repeat orders and deepen its presence in India’s quick‑commerce segment, where it competes with players such as Blinkit, Zepto, and Swiggy Instamart.
The 25% month‑on‑month increase in Amazon Now orders underscores how consumers are shifting toward faster, smaller‑ticket deliveries of daily essentials. As Amazon scales its micro‑fulfilment footprint and tightens delivery times, the service is likely to play a larger role in the company’s overall Indian retail strategy.
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