India’s Securities and Exchange Board (SEBI) is preparing to roll out SEBI SETU, a digital platform aimed at simplifying registration and compliance for investment advisors. The initiative targets a stark imbalance in the market, with over 220 million demat accounts but fewer than 1,000 registered advisors.
SETU will serve as a single-window system, providing end-to-end guidance for new registrations and ongoing compliance, much like platforms for foreign portfolio investors. It addresses administrative barriers that have kept professionals out of the advisory space. Complementary regulatory changes, such as reduced documentation and eligibility for NISM-certified graduates, support this effort.
SEBI Chairman Tuhin Kanta Pandey has indicated a launch within April 2026 as part of wider reforms, including lighter penalties and ad codes. These steps seek to grow the advisor pool and promote financial inclusion amid rising retail participation.
The platform promises to professionalize advisory services under strict oversight, bridging supply gaps in India’s investment ecosystem.
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