Apple said its App Store prevented more than $2.2 billion in potentially fraudulent transactions in 2025, bringing the company’s six-year total to over $11.2 billion, according to its annual fraud-prevention report.
The report says App Review evaluated more than 9.1 million app submissions in 2025 and rejected over 2 million including about 1.2 million new apps and nearly 800,000 updates for failing to meet App Store guidelines. Apple’s Trust and Safety teams blocked 1.1 billion fraudulent customer account creations and deactivated 40.4 million accounts for fraud and abuse, the company added.
On developer and payment controls, Apple said it terminated 193,000 developer accounts over fraud concerns and rejected more than 138,000 developer enrollment attempts in 2025. The company also reported stopping more than 5.4 million stolen credit cards from being used and banning nearly 2 million user accounts from transacting again.
Apple reported extensive activity aimed at preserving review integrity and discovery, processing over 1.3 billion ratings and reviews and blocking close to 195 million fraudulent ratings and reviews before they appeared publicly. The company said it blocked nearly 7,800 deceptive apps from appearing in App Store search results and removed about 59,000 apps engaged in bait-and-switch tactics.
To counter distribution outside Apple’s channels, the company said it detected and blocked 28,000 illegitimate apps on pirate storefronts and prevented 2.9 million attempts to install or launch illicitly distributed apps in the past month. Apple also flagged that more than 680,000 apps now use its secure payment technologies, including Apple Pay and StoreKit.
The update, published ahead of Apple’s Worldwide Developers Conference, frames the App Store review process as a central tool in keeping the platform secure for users and developers while also noting the scale of enforcement actions taken last year.
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