Microsoft taps Social Media influencers to boost Copilot, Amid ChatGPT’s Consumer Dominance

Microsoft is leveraging social media influencers to promote Copilot as a lifestyle assistant, competing with ChatGPT and Gemini. Despite 150 million monthly users, Copilot trails ChatGPT’s 800 million weekly and Gemini’s 650 million monthly. Influencers like Alix Earle showcase Copilot in daily content. Analysts remain skeptical of lasting impact, noting true loyalty demands deeper user engagement.