Five of India’s largest digital commerce companies have formed the Digital Commerce Coalition, a new industry-led body designed to address shared challenges across the country’s rapidly expanding e-commerce sector. The coalition brings together Eternal (parent company of Zomato), Swiggy, Zepto, Amazon India, and Meesho in a rare display of collaboration among direct competitors.
The coalition will focus on improving customer experiences, expanding opportunities for entrepreneurs and small businesses, strengthening supply chains, supporting delivery partners, and contributing to broader economic development. According to a statement reviewed by The Economic Times, the body will also serve as a forum for stakeholder engagement, thought leadership, and knowledge sharing to ensure growth in the sector remains responsible and future-ready.
New Delhi-based public policy consulting firm Koan Advisory Group will serve as the secretariat, supporting the coalition’s engagement, research, and convening activities. The organization’s stated priorities include strengthening consumer trust, promoting responsible innovation, encouraging economic participation by MSMEs, and driving positive outcomes for people and the environment across the digital economy.
The formation comes as India’s e-commerce sector faces increasing regulatory scrutiny over issues ranging from dark patterns to gig worker protections. Moneycontrol reported that the platform aims to build trust and aid small businesses as India’s e-commerce market continues its expansion. The coalition spans food delivery, quick commerce, horizontal e-commerce, and social commerce, reflecting the breadth of digital retail in India today.
Zepto’s Chief Public Policy Officer Rachit Ranjan, who joined the quick-commerce firm in May 2025, described the sector’s current moment as an inflection point, emphasizing that no single company can address the ecosystem’s challenges alone. The coalition represents a significant shift in India’s fiercely contested digital commerce space, where competitors are now agreeing to collaborate on shared industry-wide concerns.
Of the coalition members, Eternal, Swiggy, and Amazon India are publicly listed companies, while Zepto and Meesho remain privately held.
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