D2C lifestyle brand Salty raises INR 30Cr to expand its product lines & enhanced market reach

D2C lifestyle brand Salty has raised INR 30.1 Cr ($3.3 Mn) led by MG Investment. Existing investors Anicut Capital, All In Capital, and JK Group also participated. Salty will use the funds to expand its presence in categories like watches and sunglasses and launch ‘Salty Bags.’ A portion will strengthen the core team and widen its reach across ecommerce and quick commerce channels, including a flagship store. Founded in 2022 by Sonaal Goel, Twisha Gupta, and Kanishka Garg, Salty offers over 2,000 designs. The Indian lifestyle market is projected to hit $210 Bn by 2028.