Maruti Suzuki Brings Onboard Five Startups to Develop AI Solutions and Improve Business Operations

Maruti Suzuki India has selected five startups, MiniMines, Easework AI, Sarvam AI, Siftly, and CodeMate AI under the fifth cohort of its Maruti Suzuki Incubation Programme (MSIP) to develop AI-driven and sustainability-focused business solutions. The startups will work on battery recycling, procurement automation, multilingual customer engagement, brand visibility, and software development. Run with NSRCEL at IIM Bangalore, the programme supports early-stage startups in solving real-world business challenges while improving operational efficiency. The initiative reflects Maruti Suzuki’s continued focus on leveraging startup innovation to accelerate digital transformation and strengthen its long-term business capabilities.