India has emerged as Netflix’s second-largest market for subscriber additions in the fourth quarter of 2025, underscoring the country’s rising importance in the streaming giant’s global growth strategy. The company reported quarterly revenue of $12.05 billion, up 18% year-over-year, surpassing Wall Street estimates and bringing its global user base to more than 325 million.
The milestone caps nearly a decade of focused investment and localization since Netflix entered India in 2016. Industry estimates suggest the platform now commands around 20 million subscribers and annual revenue nearing ₹4,000 crore, representing roughly 10% of the country’s premium streaming market. Netflix India’s local unit saw net profit rise 63% to ₹85 crore in FY25, while revenue from operations climbed 32% to ₹3,769 crore.
“I think India’s growth is a story that we see around the world playing out very similarly,” Co-CEO Ted Sarandos said during the earnings interview. “The product market fit is what drives our ability to attract members and retain members and monetize with them as well”.
The company’s investment in Indian content has been key to that growth. Between 2021 and 2024, Netflix generated over $2 billion in economic impact and supported 20,000 jobs across 23 states through original productions.
In Q4 2025, the Asia-Pacific region contributed $1.42 billion in revenue, rising 17% year-on-year. Looking ahead, Netflix plans 25 new Indian titles in 2025, spanning films, series, and unscripted formats. However, competition is sharpening as JioHotstar, Amazon Prime Video, and the newly merged Reliance-Disney Viacom18 group expand aggressively in the same market.
