LinkedIn is tightening its approach to low-quality AI-generated content, targeting generic posts and comments that offer little original value. The company said it is not banning AI-assisted writing altogether, but is focusing on content that reads as repetitive, formulaic or overly automated.
According to LinkedIn vice president and editor Laura Lorenzetti, the company’s system was trained with help from human editors who labeled thousands of posts as original or generic. LinkedIn said the model can identify generic content correctly 94% of the time in early testing.
Posts flagged by the system will not be removed, but they will be suppressed from recommendations so they reach fewer people beyond a user’s direct connections. LinkedIn is also targeting automation tools that generate comments at scale and attention-bait videos with vague “business wisdom,” according to reports.
The company said AI-assisted content remains welcome when it includes original ideas or encourages meaningful conversation. LinkedIn said early results from the crackdown are encouraging, and it expects further declines in generic content in the weeks and months ahead.
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