Price Hikes Are Unavoidable: Tim Cook Says iPhones, MacBooks Will Get Costlier in 2026

Apple will raise prices on iPhones, MacBooks, and iPads as a global memory chip shortage intensifies. CEO Tim Cook said soaring AI-driven demand from major tech firms has pushed memory costs sharply higher, making price hikes unavoidable. Chipmakers are prioritizing AI servers, reducing supply for consumer devices and increasing costs across the industry.