Getty Images and OpenAI have signed a multi‑year licensing deal to bring Getty’s visual content into ChatGPT’s search and discovery features, focused on display rights, not model training. The partnership reflects a broader trend of AI firms licensing media content to reduce legal risks and improve attribution. Getty, which previously partnered with Perplexity, shifts from confrontation to monetized distribution. Shares rose after the announcement, signaling investor confidence in AI‑powered content value.
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