Myntra launches zero-commission model, empowering 500 new businesses

Myntra has launched a zero-commission model for new women’s ethnic wear brands under its Rising Stars program from August 15. Aiming to onboard 500 brands, it offers exposure to 70 million users, faster payments, and M-Express delivery. Brands also gain homepage and Glamstream visibility, with dedicated account support. Sharon Pais emphasized Myntra’s focus on nurturing upcoming labels. Amazon India rolled out a similar fee reduction last year.