Adobe to acquire Semrush for $1.9B to enhance its customer experience orchestration with AI-driven brand visibility solutions

Adobe will acquire Semrush for $1.9 billion to enhance its AI-driven marketing and brand visibility tools. The integration will merge Semrush’s SEO and GEO capabilities with Adobe’s AEM and Analytics platforms. Aimed at sustaining brand relevance amidst AI-driven consumer shifts, the move leverages Semrush’s expertise and 33% ARR growth with major clients. The deal awaits regulatory approval and closes in early 2026.