Meta has begun rolling out Pocket, a new social app that lets users create, share, and discover AI-generated mini-games and interactive experiences built from simple text prompts. The experimental product extends Meta’s push into generative AI content and adds a gaming-style format to its growing portfolio of standalone AI apps.
Pocket centers on what Meta calls “gizmos,” described in app store listings and help center material as interactive, playable AI-generated experiences. Users type a prompt into the app, which then generates a short mini-game or interactive object that can be published into a social feed and shared with friends. Gizmos can respond to touch and the tilt of the phone, play sound effects and songs, access the device’s camera, and pull in photos from the camera roll, with some designed to reason about the surrounding environment.
The app is available on Google Play and referenced in Meta’s Help Center, with early access limited to select regions as the company tests usage and engagement before a broader release. Business Insider, which first reported on the rollout, noted that Pocket was not yet downloadable in the United States at the time of its reporting, underscoring the controlled nature of the initial launch. The Pocket feed allows users to scroll through gizmos created by people around the world, positioning the app as both a creative tool and a discovery surface for AI-built interactive content.
Pocket’s origins trace back to Meta’s acquisition of the team behind Gizmo, a social AI app developed by Atma Sciences Inc. that focused on vibe-coded mini-games and interactive content. The Gizmo team, founded by former Snap engineers, has joined Meta’s Superintelligence Labs, giving the company both specialized talent and technical groundwork for Pocket. Meta also obtained a non-exclusive license to Atma Sciences’ technology, enabling it to adapt Gizmo’s underlying tools into a new standalone product.
Pocket slots into a broader strategy in which Meta is carving out dedicated apps for specific AI experiences, rather than keeping them solely inside its core social platforms or the Meta AI app. The company is already testing Vibes, a separate app for AI-generated short-form video that began as a feed inside Meta AI and is now being trialed as a standalone service in markets such as Mexico and Brazil. With Pocket focused on AI-built mini-games and interactive “gizmos,” Meta is extending this approach into lightweight gaming, positioning AI as a central engine for both creation and consumption across different media formats.
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